To create the most effective promotional product for your business, you need to take a close look at your business operation and ask yourself the following questions:
What type of products do you sell?
What services do you provide?
What needs do you satisfy in your customers?
What problem does your product or service offer a solution for?
Why do people do business with you and/or buy your product?
Jot down your answers and then brainstorm ideas on promotional products that fit with the points you've noted.
Here are some examples to clarify the process:
Bottled Water Supplies
Imagine your business supplies water coolers and bottled water for homes and offices.
If you supply offices, you might offer promotional mugs, pens, pencils, desk clocks or any stationery item. Each of these would be a useful item in an office environment.
If you service private homes, you can use offer promotional mugs or fridge magnets, or anything else that's useful in the home.
Make sure you present the gift to the person who initiates and processes the orders. You can present your offer as a welcoming gift, or as a reward for reaching a particular milestone, for example, spending over $500.00 on your products or services.
Landscaping/Lawn Mowing Service
Suppose you are a landscape gardener and you take care of gardens for private homes and businesses.
Your services might include lawn care, garden care, pruning, weeding and tree removal.
What sorts of products could you offer that woold fit with the services you provide?
If your customers are house-proud and have gardens that they obviously care for, you could present them with a plant.
Buy the plants at cost through a nursery and give them to your customers when their use of your service reaches its six-month anniversary.
If the customer is actively involved in the actual care of their gardens, you can offer garden tools. Naturally, if you provide the maintenance yourself through your service, tools wouldn't be a useful gift.
But if you simply take care of their lawns and you know your customers are avid gardeners, a good quality garden tool with your logo embossed on the handle will impress them with your thoughtfulness and generosity.
Another appropriate promotional product might be a foam kneepad for your customer to kneel on while they're gardening, embossed in the upper left hand corner with your name and contact details. You can also source an inexpensive supplier for these products, but be sure to have them embossed so they'll function as effective promotional products for your business. You can give these as rewards for milestones in your association with the customer, or as gifts for birthdays.
You could also offer them a less industry-specific gift like a fridge magnet, imprinted with your name, contact details and a list of all the services you provide.
Your customers may not be aware (or have forgotten) that you offer weeding as well as pruning or tree trimming services, but once they're reminded, they may decide at some stage to add these services. A promotional magnet which stays in plain view on their fridge door will keep this information where they're most likely to see it.
Suppose you are an accountant. You have clients who visit your office and leave their business records to be audited. When you return their documents, you might choose to present the document summaries in a special gift binder, embossed with your company name and contact details. This promotional product for your business functions as a gesture of goodwill, an example of your professionalism, and a reminder to your customers that you offer a high quality service.
Other promotional products for your business might include promotional pens, desk or wall clocks, or executive briefcases, depending on the value of your client. These would also reflect your professional business image.
You might consider presenting a gift annually or bi-annually, or when a client has reached his or her 12-month anniversary.
You can brainstorm ideas for a promotional product for your business by reviewing what your business does and what problems it solves for your customers. Make a list of all the needs your business fills, create a small profile of your average customers, and look at what items would be useful to them.
The key questions are:
What products do you think your customers would use in their daily lives?
What promotional products have some association with your company's products or services?
You should come up with several effective choices once you've answered those two questions.